A Legacy of Passion. A Future of Innovation.
Our journey began four decades ago with a vision for ethical business. Today, we are architects of industrial and economic revitalization.
Milestones of Growth
MIG Group began over four decades ago, in 1982, with a vision to build a family business grounded in values, sustainability, and efficiency. It started with diversified trading in essential commodities such as flour, sugar, cement, metals, leather, and other key goods, building strong market understanding, resilience, and an entrepreneurial foundation that still defines the Group today.
This foundation enabled steady expansion into agriculture, manufacturing, finance, trade, engineering and construction, transportation, and energy, supported by strong international partnerships and a commitment to quality.
Today, MIG is evolving into a future-focused, technology-driven corporation. Building on decades of expertise, the Group is advancing its transformation through innovation and the upskilling of over 500 employees to lead its digital journey. MIG remains committed to progress, adaptability, and creating lasting impact across Sudan and beyond.
Forward with Purpose
Our journey forward is driven by expanding into high-impact sectors while strengthening the excellence that defines us. As we grow, we embrace digital transformation to enhance how we operate and compete. We invest in our people, empowering them to lead with confidence and shape the future. At every step, we stay close to our customers—innovating with purpose and building strong partnerships that move us forward together.
Vision
Leading diversified total solutions and impactful experiences, continuously inspiring our customers and stakeholders.
Mission
To provide a unique range of products and services by building an integrated value chain that empowers people and communities.
Our Values - The MIG DNA
Integrity & Professionalism
We operate with honesty, accountability, and high professional standards, guided by trust and responsible leadership.
Customer-Centric Mindset
Our customers are at the core of everything we do. We listen, understand, and deliver value-driven solutions and lasting partnerships.
Innovation & Resourceful Thinking
We challenge norms, embrace creativity, and turn challenges into practical, forward-thinking opportunities.
Agility & Adaptability
We respond quickly to change, stay flexible, and continuously evolve to remain competitive.
Commitment to Excellence
We focus on performance, discipline, and continuous improvement for sustainable success.
Sustainable Impact
We aim to create lasting positive impact through economic growth, community support, and responsible business practices.
The Journey of Growth
MIG’s story is one of ambition, resilience, and continuous evolution. From a family business founded over 40 years ago to a diversified group shaping multiple industries, our journey reflects a legacy of growth driven by purpose and progress.
Guided by Experience..
Behind every business unit, every product, and every service MIG delivers — there are people who carry the weight of that responsibility with purpose and pride. Our leadership team brings together decades of industry experience, deep Sudanese market knowledge, and a shared belief that doing business the right way is the only way. They don't just set direction, they set the tone for how MIG shows up, every single day.
Mr. Salim Mohamed
Chief Executive Manager
Mazin Adli
Group Marketing Manager
Dalia Khalil
Group HR Manager
Mustafa Abdelmonem
FMCG Sector Head
Magdi Mohamed
MIG Engineering & MIG Electrnoics GM
Ali Osman
GM GAPCO
Mutaz Billah
Group Supply Chain Manage
Rakesh
CFO
Mazin Adli
Group Marketing Manager
Mazin Adli
Group Marketing Manager
Mazin Adli
Group Marketing Manager
Global Partnerships
PRAMAC
Advanced power generation solutions powering industries, telecom, and critical operations.
AGG Power
Efficient, eco-friendly energy systems designed for performance and reliability.
Belarus Tractors
High-performance agricultural machinery built for durability in demanding environments.
Indo Farm
Versatile and cost-efficient agricultural equipment adapted to diverse terrains.
OZDUMAN
Modern agricultural implements supporting end-to-end farming solutions.
ATF Power
Eco-friendly, powerful, and low-maintenance power generation systems designed for sophisticated energy requirements, committed to delivering world-class performance.
Automotive & Mobility Brands
Renault
Reliable, versatile vehicles designed for diverse environments and needs.
Škoda
European engineering delivers dependable, high-quality performance.
Energy, Industrial & Aftermarket Brands
Veedol
Premium lubricants engineered for performance across all engine types.
Aufine Tires
High-quality tire solutions ensuring safety, durability, and cost efficiency.
Rapid Tires
Reliable performance optimized for local terrains and conditions.
Electronics & Technology Brands
Sony
Global innovation leader in consumer electronics and technology.
Nikai
Trusted electronics delivering value, performance, and reliability.
Elekta
Affordable, high-quality home appliances for everyday living.
Financial & Strategic Partners
Western Union
Global leader in money transfer and financial services
BNMB
Strategic financial partner supporting MIG’s operations and growth
African Insurance
Technology-driven insurance solutions tailored to modern customer needs.
MIG-Owned & Developed Brands
African Paints
Global leader in money transfer and financial services
Bisco
Locally produced food brands delivering quality and accessibility
Zulal Water
New-generation bottled water production expanding MIG’s consumer offering
MOYA
Pure, refreshing water crafted with high quality to support your everyday lifestyle.
Candace
Affordable and reliable home appliances brand by MIG offering essential refrigerators, deep freezers, and water coolers for everyday use.
Movement
Advanced battery solutions supporting automotive, solar, and industrial needs.
Pertola
MIG-owned energy brand, ensuring reliable import, storage, and distribution of petroleum products across Sudan.
Institutional Partners
FAO
A UN agency leading global efforts to end hunger and improve agriculture and food security.
ICRC
An independent organization protecting and assisting victims of armed conflict worldwide.
World Relief
A humanitarian organization empowering vulnerable communities and responding to global crises.
UNDP
The UN’s development agency working to reduce poverty and build sustainable, resilient nations.
WFP
The world’s largest humanitarian organization fighting hunger and delivering food assistance globally.
ZOA
An international NGO supporting communities affected by conflict and disasters to rebuild and thrive.
Telecom Partners
Zain
Sudani
Together, our partners and brands form a powerful ecosystem—enabling MIG to deliver integrated solutions, drive innovation, and create lasting value across industries. Together, our partners and brands form a powerful, fully integrated ecosystem that enables Mohamed Brothers Group to deliver end-to-end solutions, foster continuous innovation, and create lasting value across multiple industries and sectors.